Marketing is crucial for businesses and initiatives spanning countless industries, but is especially important for nonprofits. These organizations thrive on donor contributions and general awareness, making proper marketing an imperative part of normal operations. That said, it is important for nonprofits, new and experienced, to dedicate time to diligent, well-planned marketing plans to keep themselves poised for success.
To maintain such success while building a bigger audience, follow these quick tips for nonprofit marketing.
Focus on content
In the digital age, content marketing has become one of the most powerful approaches for garnering and effectively engaging an audience — mainly because there is an almost endless spectrum of possibilities. Arguably the best collective method for nonprofit content marketing is to create a company blog where you can house posts on your nonprofit’s upcoming events, volunteer opportunities, and insights or anecdotes related to your broader initiative.
Be active on social media
An extension of the previous section, social media marketing is also a pivotal trend in modern marketing (especially amidst the COVID-19 pandemic). An organic, consistently updated social media presence will ensure you are widening your reach while staying involved in the larger philanthropic community. As a rule of thumb, make sure your various properties — be it Twitter, LinkedIn, Instagram, or something similar — are connected through strategic links; this is a great step toward boosting your initiative’s general SEO health and discoverability.
Establish a marketing budget
If cost is a concern within your early or expanded marketing efforts, divide your existing funds into specifically designated sectors, allocating a portion of them exclusively for marketing. This approach not only instills a smarter, more compartmentalized view of fund management, it also helps to create a realistic idea of where your nonprofit is headed and its overall marketing potential.
Regardless of your marketing method, make sure to keep your language clear and concise in terms of your nonprofit’s purpose, mission. Doing so will put you in a better position to win over donors, but it will also help your organization staff get into a stronger habit of communicating the organization’s collective identity.